World Rugby Unveils Plan to Enhance Rugby Experience and Grow Audience Share
In an effort to increase the entertainment factor and attract a wider audience, World Rugby has revealed a detailed plan that outlines the future of the sport over the next decade. The plan was developed following the Shape of the Game forum earlier this month, which aimed to find ways to enhance the overall rugby experience.
The plan consists of five phases designed to speed up play, increase game continuity, and prioritize both player and fan experience. The first phase, which will begin on 19 March, involves a strict application of current laws to quicken the pace of the game. Phase two includes recommendations for law amendments, such as implementing onside kicks and removing scrum options from free-kicks.
Further phases will involve closed law trials to improve game continuity, including reducing kicking time and enhancing player safety at the base of scrums. Specialist working groups will be formed to explore and recommend changes to aspects of the game like disciplinary processes and tackle height.
To test new elements of the game, World Rugby will utilize Rugby Labs, where controlled environments will evaluate data and player feedback. The World Rugby Council will review the recommendations from the Shape of the Game forum on 9 May, with some measures taking longer to be introduced in line with moratorium windows for different formats.
World Rugby Chairman, Sir Bill Beaumont, emphasized the importance of embracing change to increase rugby’s global relevance and attract the next generation of fans and players. The plan aims to not only enhance the overall rugby experience but also ensure the future growth and success of the sport on a global scale.
“Social media scholar. Reader. Zombieaholic. Hardcore music maven. Web fanatic. Coffee practitioner. Explorer.”