Introducing HSBC SVNS: A Global Celebration of Rugby Sevens
HSBC SVNS, a global celebration of rugby sevens, has been launched with the goal of supercharging rugby’s growth and captivating audiences worldwide. This exciting new series will feature eight iconic festivals held in locations around the world, showcasing the best men’s and women’s athletes in the sport.
HSBC, a long-standing supporter of rugby sevens, has recommitted as the title partner of the series. Over their 12-year partnership, HSBC has played a crucial role in the growth of rugby, and they are excited to continue their support. SVNS aims to make rugby more accessible to younger, leisure-hungry audiences by providing immersive experiences and a unique festival of sport, entertainment, and culture.
The festivals will take place over seven months and will see 12 men’s and women’s teams competing at each location. In an exciting development, the brand identity of SVNS will reflect summer vibes, and all locations will be aligned for the first time. This will create a cohesive and vibrant atmosphere throughout the series.
To promote the annual series as the go-to destination for a great time, SVNS has launched a vibrant campaign called “Destination SVNS.” The competition format has also been revamped to deliver more drama, excitement, and jeopardy for both players and fans alike.
The Grand Final, where the champions will be crowned, will take place in Madrid, Spain. The top eight teams at the conclusion of Singapore SVNS will compete in a “winner takes all” showdown. Madrid will also host a relegation play-off competition where teams ranked ninth to twelfth will battle it out with the top four teams from the World Rugby Sevens Challenger Series.
HSBC is committed to sustainable growth and has extended its long-standing partnership with World Rugby. The series will also have a strong emphasis on culture and entertainment, showcasing each destination’s unique local flavor.
SVNS will offer opportunities for all, with a promotion and relegation system in place to ensure a high level of competition. It will kick off in December 2023 in Dubai, UAE, serving as a build-up to the Paris 2024 Olympic Games.
With HSBC SVNS set to electrify the world of rugby sevens, fans can look forward to an action-packed and memorable series. The blend of top-class competition, immersive experiences, and vibrant entertainment will undoubtedly captivate audiences and propel the sport to new heights.
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