NBA Star James Harden’s Own-Branded Wine Sells Out in Seconds on Livestream
NBA superstar James Harden has once again proven his immense popularity, this time in the world of wine. The Houston Rockets player joined forces with online celebrity Crazy Brother Yang for a livestream event in China, and the results were nothing short of remarkable.
During the livestream, which drew in an astonishing 15 million viewers, Harden introduced his own-branded wine, simply named J-Harden. The response from fans was overwhelming, with the wine selling out within a matter of seconds.
In just 14 seconds, a staggering 5,000 orders were placed for two bottles of the J-Harden wine, amounting to an impressive $300,000 in sales. This level of success highlights the power of livestream shopping in China, where the combination of entertainment and e-commerce has become a multi-billion-dollar industry.
Harden’s popularity in China is no surprise, considering the country’s love for basketball. The livestream quickly became a trending topic on social media, with many fans even suggesting that Harden should consider playing in China.
It’s worth noting that the NBA has faced some controversies in China in the past due to political issues. However, the league continues to maintain a strong fan base and sponsorship deals in the country. Harden himself has been in the center of this controversy recently, when he publicly criticized Daryl Morey, the former general manager of the Houston Rockets and current president of the Philadelphia 76ers, during an event in China.
Nonetheless, the demand for Harden’s J-Harden wine clearly demonstrates that his popularity remains intact in the Chinese market. With his skill on the basketball court and now success in the wine industry, it seems that Harden’s star power knows no limits.
Livestream shopping has proven to be a game-changer in the world of e-commerce, providing brands with an innovative and engaging platform to reach their target audience. Harden’s collaboration with Crazy Brother Yang showcases the immense potential of this trend, with the J-Harden wine creating a buzz like no other.
As the Chinese market continues to embrace livestream shopping, it will be interesting to see what other star collaborations and groundbreaking sales we can expect in the future. For now, James Harden can toast to his incredibly successful venture into the wine industry, with bottles of J-Harden wine flying off the virtual shelves in a matter of seconds.
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